Its only appropriate that Instant Sign Factory, Inc. is first on our list of Member Spotlights. Founder Dave Nail knows an opportunity for savvy business marketing and advertising when he sees one. This Spokane local identified a need for high quality, quick turnaround advertising over 23 years ago.
“We Make You Look Good,” reads the company slogan; and business has been looking good lately. “Our employees are the strength of our company,” Dave insists, “so we strive to create a transparent, fun environment that fosters individual performance and personal growth.” With six employees providing digitally printed graphics and signs, including banners, decals, vehicle wraps and magnetics, posters, trade show signs and displays, the small business is growing.
Instant Sign Factory makes graphics of any size, though Dave has some special experience with a famously monumental sign. One of his first forays into the sign business began when a steel deck manufacturing facility that Dave was working for in the late 1970’s was hired to repair the celebrated, but aging, HOLLYWOOD sign. Since then he has made signs, banners, and graphics of all sorts for hundreds of companies coast-to-coast.
“The business is fun, dynamic, and creative,” says Nail. “Every day is different, bringing new challenges and helping solve problems for new and existing customers.” Most of the new customers to Instant Sign Factory are brought in by referral. The business primarily uses email to stay in touch with existing customers and, of course, signs and banners to promote themselves at community events.
According to Nail, membership with INBA is also crucial for increasing exposure. Dave’s brother, Greg, is a member of Spokane’s LGBT community and encouraged him to involve Instant Sign Factory with INBA in 1994. The networking luncheons are a favorite INBA event and they believe that the business community at large would be interested in attending if there was more visibility. Aside from being a smart business move, Dave says that his motivation to join stemmed from a desire to provide a safe and reliable business environment for employees and customers in the LGBT community. One of Instant Sign Factory’s staff members is Kurt Schmierer, radio producer for the LGBT-issues focused talk show OUTSpoken.
Reliant on the technological advances within the industry, Dave isn’t sure what Instant Sign Factory will look like in the next five to ten years. He hopes to continue on the path of growth and knows that with Spokane’s growing economy there will be increased demand for signs and graphics done “Instantly!”