Now more than ever, it is important to support businesses that support equality. To read the 2017 Buying for Workplace Equality, visit: http://www.hrc.org/apps/buyersguide/
From Airbnb to Audi, companies used their advertising airtime during the 2017 Super Bowl to embrace the values of inclusion and equality. And those values are increasingly shared by consumers looking to spend their dollars to make a statement for equality.
To help direct consumers to companies that value LGBTQ inclusion in their workplaces, the HRC Foundation has released its annual Buying for Workplace Equality guide. The guide, first issued a more than a decade ago by the HRC Foundation, provides invaluable consumer information based on company scores reported in the HRC’s Corporate Equality Index (CEI), as well as HRC-researched data on additional well-known companies and their brands.
“Businesses continue to lead the way on LGBTQ equality,” said Liz Cooper, HRC Foundation, Associate Director, Corporate Equality Programs. “The brands behind this year’s most talked about Super Bowl ads demonstrated that they know consumers are looking for companies that reflect their values of fairness and equality. The Buying for Workplace Equality guide is a powerful tool for LGBTQ and equality-minded consumers, providing a quick reference to those familiar, popular brands that are also prioritizing LGBTQ inclusion.”
The new guide includes more than 750 companies, 597 of them rated in the CEI, and an additional 160 independently researched by the HRC Foundation. A total of 5,037 affiliated businesses and brands are featured in this year’s report. Companies independently researched have declined invitations to actively participate in the CEI; their scores are based on publicly-verifiable information.